Who is this guy?
That is an obvious question. Having been involved with Post Secondary education for over a decade and an active member of the international, national and local New Media Communities, I have jammed a lot of experience into a relatively short time frame. Nine books in seven years, a ton of speaking engagements , Adobe Community Expert, Adobe Education Leader (Post Secondary),Community MX partner and other activities are a good example of that one. The biggest surprise so far has been my being lumped in with a group of 10 influential Flash Designers that Adobe pulled together to celebrate the 10'th anniversary of Flash. It was both a huge honor and rather humbling because, to be included in with that crew, is rather scary. The Flash ride has been one long,strange trip and it looks like it continues... here's to 10 more years.
Rather than get into a long-winded puff piece about me, which I really hate, here is my "I Love Me" stuff:
My approach to teaching and writing about New Media technologies is real simple: Focus on the process, not the technology. This philosophy has driven all of my teaching efforts in both the private and public sectors. Nothing gives me greater pleasure than to hear a graduate of our program at Humber College, and there are few hundred of them around the world, tell me they have been hired because the association with Humber College opened the door to their New Media career. That has always been my bottom line.
Currently Professor, Interactive Multimedia, through the School of Media Studies at the Humber College Institute of Technology and Advanced Learning in Toronto.
Humber College. Program Coordinator, Multimedia,
Humber College. Multimedia Instructor, Humber College.
Humber College. Instructor, Digital Imaging Training Center, Humber College.
Canadian Prepress Institute. Director of Curriculum.
Toronto Image Works. PrePress Instructor,
It was a huge surprise for me to discover that writing books and articles was simply an extension of my educational efforts. This happens on two fronts. My books and articles, in many respects, reflect my teaching style. They also force me to remain current with the technologies I teach.
- After Effects CS5 Fundamentals.Release,Aug. 2010. Publisher: InfiniteSkills, DVD and OnLine versions
- Foundation Flash CS5 for Designers.Release,Aug. 2010. Publisher: friendsofED. ISBN:978-1430229940
- Foundation Flash CS4 for Designers.Release, Oct. 2008. Publisher: friendsofED. ISBN: 978-1430210931
- Foundation Flash CS3 for Designers. Release, July 2007. Publisher: friendsofED. ISBN: 1-59059-861-X
- Fireworks CS3 Essential Training. Release, April 2007. Publisher: Lynda.com. ISBN: 1-59671-333-X. DVD and Online versions.
- From After Effects to Flash: Poetry in motion graphics . Release: December 2006, Publisher: friendsofED. ISBN:1590597486
- Foundation Flash 8 Video. Release: July 2006, Publisher: friendsofED. ISBN:159059651X
- Flash Professional 8: training from the source Release: December 2005 Publisher: Macromedia Press.
- Captivate Visual Quick Start Release: November 2004 Publisher: PeachPit.
- Building Dynamic Web Sites with Macromedia Studio MX 2004 Release: October 2003 Publisher: New Riders ISBN: 0735713766
- Building Web Sites with Macromedia Studio MX Release: October 2002 Publisher: New Riders ISBN: 0735712727
- Macromedia Director 8 & Lingo: Fast and Easy Web Development Release: October 2001 Publisher: PrimaTech ISBN: 0761530495
I started writing tutorials for CommunityMX shortly after the site was started and since then have found myself being asked to contribute to such well known sites as Layersmagazine.com and active.tutsplus.com.In all of my tutorials I make it clear to the editors that I write stuff for people new to the app or who are looking for something that explains, in plain english, what they are doing and more importantly, why they are doing it.
- Digital-Web: Columnist . Three part series on the Rise of Flash Video caught the web by surprise and got a lot of people talking. This was totally unexpected.
- LayersMagazine: Sort of Ground Zero for Adobe tutorials. I have had a blast being able to record this series of tutorials and to be given the freedom to follow my muse.
- CommunityMX: Several tutorials and articles contributed.
- Computer Arts: Macromedia and Peachpit Press ran a series of 8-page inserts in the the first four issues of 2004 entitled The Macromedia Master Class.An exerpt from my book,Building Dynamic Web Sites with Macromedia Studio MX 2004, was chosen to lead off the series.
If you write about it, you can be expected to talk about it as well. What I didn't expect was for it to take on an international dimension through the EMMA Foundation, Thunder Lizard, Flashinthecan and a number of Chinese Universities.
- New Media Lecture Series in Wuhan,XiAn,Guagzhou,Shanghai, Shen Zhen, Xiamen,Beijing, May 2011,PRC
- FlashInTheCan, April 2010, Toronto, Canada
- Interactive Design International Symposium, Nov 2010, Beijing, PRC.
- Adobe Max, Oct. 2010, Los Angeles, Ca.
- Adobe Education Leaders, July 2010, San Jose, Ca.
- Emerging Technologies in Education Symposium, July 2010, San Jose Ca.
- Designer2Developer Workflow Conference, June 2010, Kansas City, Mo.
- Humber Spotlight, June 2010, Toronto, Ont.
- Adobe Max, October 2009, Los Angeles.
- Adobe Education Leaders, July 2009, San Jose. Ca.
- New Media Lectures in Beijing, TiaYuan, Wu Han and Guangzhou, April 2009,PRC
- Shanghai New Media Lectures, June 2008, Shanghai, PRC
- Central Academy of Fine Arts ,May 2008, Beijing,PRC
- Adobe Max ,Sept. 2007, Chicago, Illinois
- Central Academy of Fine Arts,June 2007, Beijing, PRC
- TODCON ,June 2007, Las Vegas, Nevada
- NAB ,April 2007, Las Vegas, Nevada
- Web Design World ,March 2007, San Francisco, California
- FITC Roadshow: Winnpeg. ,November 24-25,2006, Winnipeg, Manitoba
- Adobe Max , October 21-26, 2006,Las Vegas, Nevada
- FITC Goes Hollywood ,October 5-7,2006. Los Angeles, California
- China-Canada International Flash Forum, June 21- 23, Beijing, China
- Central Academy of Fine Arts, Beijing, China. June 15 to July 1, 2006
- TODCON: Orlando, Florida , May 18 - 21, 2006
- NAB: Las Vegas, April 24-26, 2006
- FlashintheCan: Toronto, April 21-23, 2006
- FlashintheCan Video Workshop : Toronto, February 11 and 12, 2006
- Manitoba Interactive Digital Media Association: Winnipeg, Feb. 7, 2006
- FlashinTO: Toronto, January 25, 2006
- Rochester Institute of Technology: Design Charrette, January 20-22, 2006
- SparkEurope: Amsterdam, November 16 - 18, 2005
- MiniMax: Anaheim, California, October 15, 2005
- DesignFest: Toronto, October 8, 2005
- 21st Annual Conference on Distance Teaching and Learning: University of Wisconsin. August 3-5, 2005
- TechTV Interview. May 3,2005.
- TODOCON: Las Vegas.April 24 to 27, 2005
- New Orlean's Macromedia User Group: April 13, 2005.
- FlashintheCan: Toronto, April 9,10 and 11, 2005
- MXimize, Orlando. December 14 to 16, 2004
- Web Design World. Boston, December 7 and 8, 2004. If you have a spare hour, check out my session.
- MiniMAX- An evening put together for the New Orlean's web development community. November 1, 2004.
- MXimize, Boston: Sessions on RoboDemo and Delivering Flash Video.
- Digital Design World: Delivering Video with Flash, Seattle, July 24, 2004.
- EMMA Foundation Master Class Lecture: Hamburg, Germany and Toronto. The Art of the Interactive Storyteller (Hamburg) and The rise of team-based web production. (Toronto)
If you are going to teach, write and talk about the technologies, one of the best ways to stay current is to become involved with the very people who are setting the standards and best practices. It is my "in your face" response to those who think: Those that can– Do. Those that can't – Teach.
- Elected , by my world-wide peers, to serve on the Adobe Education Leaders (Post Secondary) Advisory Board. This is an honor.
- Member of various product Advisory Boards at adobe.
- Adobe CS3 Video Workshop. When Adobe released the CS3 Studio they brought in some heavy weights, and me for some odd reason, to do a series of tutorials around the new features of the CS 3 Studio line up.
- One of ten Flash designers who discuss how they've used Flash in the past, how they use it today, and what they expect to see in the future as Adobe celebrates 10'th anniversary of Flash.
- Adobe Community Expert . Appointed in Summer of 2004.
- Macromedia Certified Professional for Dreamweaver MX 2004 and Fireworks MX 2004.
- Founding member, FlashinTO. In five years this group has grown, thanks to the efforts of Shawn Pucknell, to become the largest active Macromedia User Group in the world.
- EMMA Foundation. Only Canadian educator on the international awards jury.
- FlashintheCan. Judge (2002,2003)
- Alberta New Media Awards. Judge (2001)
- TechSmith Corporation. Member Product Advisory Board
- Toronto New Media Trainers Alliance: 1999 - 2002
- Toronto Type Club. Executive and founding member,
- CommunityMX Partner
- Skills Canada. Ontario and National Competition Chair Electronic Publishing, (1994 to 2002)
- SkillsCanada. Ontario representative National Graphic Arts Competition. (2003)
- SkillsCanada. Ontario Web Competition Committee member. (2003)
Fireworks CS3... Essential Traing for Lynda.com. April 2007
From After Effects to Flash: friends ofED. December, 2006
Foundation Flash Video: friends ofED. July, 2006
Flash Professional 8: Training from the source
Captivate Visual QuickStart Guide:
This one was released in January of 2005.
Building Dynamic Web Sites with Macromedia Studio MX 2004 :
Released in mid-October 2003, it was timed to co-incide with the release of the new Macromedia Studio MX 2004. Check it out on Amazon
What are they saying?
"The authors of this book take the reader through the necessary steps, from site planning and navigation structure, to implementation by the use of a fictional but realistic client website project. The liberal use of graphics and screenshots aids the reader in understanding how dynamic sites are built, along with how the various Macromedia software applications work together as a suite of tools. "
Judy Kiel,University of Utah.
"I really appreciated how the book's focus on teaching its readers how to integrate Macromedia's latest tools with one another melded seamlessly into the dynamic workflow being presented throughout the book. As well as how it not only showed you "how" to do certain tasks related to the project (step-by-step), but goes that extra step and tells you "why" you should do it that way. Throughout the book the authors took a "let the software do the work" approach to their instruction, which made the whole development process seem a lot less daunting and quite efficient. "
Brian Radford,Fraser Lake, British Columbia
...Enter "Building Dynamic Web Sites with Macromedia Studio MX 2004". This book is set to become a classic. It will change the way you work with "Studio MX 2004" forever. For a start you will find yourself using the entire package to its full potential as opposed to just tinkering around the edges...
Scared yet? Dont be. The authors go out of their way to guide you step by step through the process using ample diagrams and screen grabs. Their writing style is "up close and personal" almost as if they were sitting next to you having a chat. Their approach throughout is "let the software do the work".
Gord Knapp, Manchester England. Amazon.UK. Review
Building Web Sites with Macromedia Studio MX
This is the second book. Released in 2002 it has been published in English, Russian, Italian and Spanish. Check it out on Amazon
What are they saying?
"This book takes an interesting approach to website construction guides/manuals. Whereas other books that I’ve seen tend to talk about the different tools and functions of a certain program, this one takes the viewpoint of actually constructing a website, and uses the tool (in this case, Macromedia Studio MX) as what it is, a tool, and not meant to override the design aspects of the person behind the tool. In a sense, if you extract the specific references to Macromedia Studio MX from the book, it would still provide a simple and understandable walkthrough in the design of a website, with all of the decisions and tradeoffs inherent to the design process. Many of these decisions are software-neutral, so they should serve as an indicator of what goes into thought of a website, and not the restrictions of the software you’re working with."
Antonio Rodriguez review on Barnes and Noble.
Director 8 & Lingo: Fast and easy web development
This is the first one. It is still available through Amazon.