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Part 4...

In 1999, Joseph Pine and James Gilmore wrote a book called "The Experience Economy". It described how the idea of experience creation is not merely a new design approach but the result of a fundamental economic shift that doesn't place wealth creation on traditional consumption but upon the creation of experiences.

They offer a whole range of examples from theme restaurants to luxury travel and argue, " companies stage an experience whenever they engage customers, connecting with them in a personal, memorable way." What could be more engaging, personal and memorable than "There we were inverted, supersonic..."

As you can see some of the most compelling and involving experiences are organized around the telling of stories - whether from the experiences of you, the creator, or those who view your work.Story telling is one of the oldest experiences and the most powerful because it organizes information in a way that allows you to draw personal meaning and create or impart knowledge.

There are as many ways to tell a story as there are story tellers. The two most important aspects of a successful story are it must be authentic and that it must be relevant to the audience. My story about my vacation lost you because my part of Canada is not relevant to your part of Germany.

Here's a story that is. Feb 23 1998. today my house fell into the water. The pacific ocean...

http://www.boar.com/days/collapse

You couldn't have a more authentic story than your house falling into the Pacific Ocean and the aspect of this site that makes it so compelling, relevant and authentic is this:

What makes this site work is the fact is that it has perspective. It is told from the perspective of the first person- my. It tells a story of what happened to the storyteller. The Innu story is so effective because it is told from the perspective of the third person- he, she, it- which is one of the most common techniques used.

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